AGROSILA HOLDING LAUNCHES AN UPDATED VERSION OF THE PROSTO MOLOKO BRAND WITH A NEW PACKAGE

The changes are based on the comprehensive analysis of the market, target group, and competitive environment. The key strategic goals were defined on its basis:  increasing the sales volumes, entering new regions, and strengthening the brand’s positions in the milk category. As a result, a new conceptual approach was formed and preproduction prototypes were developed for the whole product line. Preserving its recognizable logo, the brand received a bright background palette and a bigger element of identity – it helps the product to be noticeable on the shelf. Single corporate identity strengthens the feeling of the unity of all products under one flag. More than 700 tonnes of dairy products are produced under the new brand per month, including pasteurized and ultra pasteurized milk, butter, fermented milk products, cream, sour cream, and cottage cheese. A new filling line for ultra-pasteurized milk and cream is planned to be started in 2026.
Source: https://myseldon.com/ru/news/index/338333552