PROSTO MOLOKO: NATURAL QUALITY FROM OUR OWN FARMS, AFFORDABLE PRICE, AND MODERN DESIGN – A NEW STANDARD OF AGROSILA’S DAIRY PRODUCTS

Prosto Moloko brand which is a part of AGROSILA holding’s portfolio has been commercially available in dairy market for more than 10 years. The company develops the brand in mass segment, focusing on local raw materials, control of production chain, and expansion of sales channels. One of the key elements of the brand’s production model is using milk from the holding’s own farms in Tatarstan. The product range of Prosto Moloko includes pasteurized and ultra-pasteurized milk, butter, fermented milk products, cream, sour cream, and cottage cheese. In 2026, the range was expanded by ultra-pasteurized cream. To produce ultra-pasteurized products, modern equipment and Brik Aseptic Square format aseptic packaging are used. This packaging makes it possible to preserve milk quality to 9 months, and that of cream up to 6 months. The brand has presence in Tatarstan, Bashkortostan, Mari El, and Udmurtia. The products are delivered to the federal and the regional retail chains. Apart from traditional retail, the company is developing online trade via Yandex Lavka, Yandex Food, Ozon Fresh, and Kuper services. The products are also supplied to catering segment, food industry, and social institutions.
Source: https://agro-bursa.ru/press-releases/2026/05/05/kholding-agrosila-proinformiroval-o-pozicionirovanii-brenda-prosto-moloko.html