THE PROMOTION OF AMARANTH IN THE MARKET OF FUNCTIONAL FOOD PLANNED TO BE ENHANCED IN 2026

AmaranthAgro holding is planning to significantly intensify the promotion of amaranth and products of its processing in the Russian market of functional food in 2026. This solution is connected with the growing consumer interest in healthy lifestyle and products that are proved to be healthy for the body. The company intends to expand its presence in retail chains and to develop its communication with buyers. Voluntary certification passed in 2025 in the accredited authority of the Russian Quality System has become an important step in bringing their products to a new level. Amaranth oil, groats, and flour have successfully passed laboratory examination and production audit, and as a result, they have received the right to be marked as functional products. This marking is the official confirmation that the product possesses scientifically grounded useful properties contributing to better health.
Source: https://agronovosti.ru/v-2026-godu-planiruyut-usilit-prodvizhenie-amaranta-na-rynke-funkczionalnogo-pitaniya/