RECORD POPULARITY OF PROTEIN DAIRY PRODUCTS NOTED

A rapid growth of popularity of protein added milk products is observed in Russia. The sales of such products as drinking and firm yoghurts, desserts, kefir, and protein cheeses have increased by 123.5% in money terms over 12 months. In comparison, the sales of similar classic dairy products have grown by 11.5% over the same period. Earlier, the basis of a healthy lifestyle were vegetables, fruit, physical activity, and adequate water consumption. Now other healthy lifestyle preferences appeared, especially in young generation: products that contain no gluten, lactose, or sugar, and products with added protein. You can even find condensed protein milk, protein chips and bread in shops. Separate shelves are made for these goods.

Source: https://svoefermerstvo.ru/svoemedia/news/prodazhi-molochnyh-produktov-s-proteinom-v-rossii-vyrosli-na-123